Website Development

The MPM+ SEO Checklist

HOW WE CAN HELP

Website Design & Development for Growth Businesses

When it comes to selecting the best app and web development company for your business, More Profitable Marketing is an agency you can trust. Not all web development companies are the same.With over 25+ years experience, we are a website development and digital marketing company with clients who come to us for highly skilled and future-proof coding and web design, at a fair price and stay with us for our commitment to supporting their long term businesses growth objectives.

Professional

All our leaders have over 25+ years direct, growth business experience in the Worlds most competitive sectors.

High Growth

MPM+ is committed to driving exceptional growth in competitive sectors, leveraging innovative strategies for sustained success and market leadership.

Cost Savings

Reducing Cost Per Acquisition, boosting conversions, and extending lifetime value for optimal business growth.

Metrics

We take the time to understand your business metrics and KPIs. We don’t talk jargon & deliver real results.

Website Design & Development

Maximizing User Engagement and Functionality in Website Design & Development

We design websites for your customers

Web design with the end user in mind is always our primary focus. You only have a few seconds to capture your web visitor’s attention, so make sure you do it right. A good website will have a simple, user-friendly layout with easy to follow navigation focused on your target audience whilst making your brand’s digital vision a reality.

Start-ups need an extended trusted team

We get start-ups and the constant eye on the clock and the purse strings. We can partner with you as your app and web development company and become an extension of your own team. We’ll take time to understand your business idea and help you to refine it and create a web or app solution on time and on budget.

Award winning web development agency

Our team of experienced developers use the latest technologies to build websites that will help you stand out from your competition. Working closely with our web development team, we’ll deliver services and solutions that meet both your needs and budget whether it be a simple website or full eCommerce solution.

Marketing companies sometimes want tech help

A new marketing idea often requires a new web or app solution. We can sit alongside your marketing agency to help you deliver your concept. Leave the complicated tech web development company stuff to us. On tap or as a one off.

We’ll love helping companies grow

Working with a team experienced in both app and web development, ensures your website is not only future proof, but that you will also be able to create a great app to enhance your visitors experience. With our team of designers and developers, we have the ability to scale with you as your company grows.

Business growth is fuelled by continuous digital improvement

We’ve been there. Growing businesses have growing pains. Our team of skilled professionals can step in on any web or app project to get you over the line or be there from the very start.

Website Development

Work with an
agency that
handles it all

We’re a highly professional and experienced web design and web development agency, providing fresh, creative digital services to businesses who want to grow online.

Focusing on results, we use our technical skill and industry insight to help you meet your digital goals.

Whether that’s lowering your bounce rate with interactive web design or bringing brand new traffic and income streams to your website. Talk to us about your project to get started.

Website Design

Responsive web design that delight your visitors to digital marketing campaigns that drive traffic to your website, we design with style and substance.

Website Development

Combining marketing and technology, we provide a full range of services from the UI/UX design and web development to SEO and promotion.

Build. Launch. Grow.

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More Than A Web Development Company

More Profitable Marketing creates digital products that help accelerate your business. However, our process differs from larger software development “factories.” We understand that every client comes to us with a unique story to tell. Some products require rapid, incremental development to get working software into the hands of users as early as possible. Others need a more traditional approach to development due to the short shelf life of a final product tied to an ad or marketing campaign. Either way, our process is flexible enough to accommodate your needs and dependencies.

We measure a project’s success by our ability to meet and exceed your expectations while delivering on-time and within budget. We spend the time during the Discovery Phase of every project to fully understand your goals and expectations. Getting everyone aligned early on is a critical part of our process. Establishing project requirements, communication procedures, timelines for delivery, and the scope of work from the beginning of the partnership limits surprises down the road.

FAQ

Frequently Asked Questions

A website is much more than just an online brochure; it's the cornerstone of your digital presence and a critical tool in establishing credibility, enhancing visibility and driving business growth.

A well-designed website serves as the central hub for your online activities, setting the tone for your brand's online presence and customer interactions.

Establishing Credibility and Trust

First impressions are vital, and for many customers, your website is the first point of contact with your business. A professional, user-friendly, and up-to-date website immediately lends credibility to your business. It shows potential customers that you are a legitimate and serious player in your industry. In contrast, a poorly designed or outdated website can raise doubts about the quality of your products or services.

Enhanced Visibility and Reach

Your website acts as a 24/7 ambassador for your brand. Unlike a physical store, it's accessible at any time from anywhere, breaking geographical barriers and vastly increasing your potential audience. With the right search engine optimization (SEO) strategies, your website can appear in search results, attracting organic traffic and increasing your reach.

Control Over Brand Image and Messaging

Social media platforms and third-party marketplaces are important components of your online strategy, but you don't own these channels or have full control over them. Your website is a space you fully control, allowing you to craft and convey your brand message exactly as you intend. You can showcase your brand's personality, values, and unique selling points without the constraints or distractions of external platforms.

A Platform for Marketing and Sales

Your website is a powerful marketing tool. It can be optimized for conversions, guiding visitors through the buyer's journey—from awareness to consideration and decision. Whether you're collecting leads through contact forms, providing valuable content, or selling products directly through an e-commerce platform, your website can be tailored to meet your business goals.

Data Collection and Customer Insights

Websites allow for the collection of valuable data about your visitors. By analyzing this data, you can gain insights into customer behavior, preferences, and pain points. This information is crucial for tailoring your marketing strategies, optimizing user experience, and making informed business decisions.

Enhancing Customer Service and Engagement

A website provides numerous opportunities for customer engagement and service. Features like chatbots, FAQs, contact forms, and blogs can address customer queries, provide valuable information, and keep your audience engaged. This not only enhances the customer experience but also builds relationships and loyalty.

Website development companies such as More Profitable Marketing play a pivotal role. These specialized firms are not just about coding and creating web pages; they are architects of the digital identity for businesses, large and small.

Understanding what a website development company does can shed light on the significant impact they have in shaping the digital landscape of businesses.

At its core, a website development company focuses on building and maintaining websites. However, this simple description barely scratches the surface of what these companies offer. They combine technical expertise with creative prowess to deliver websites that are not only visually appealing but also functionally robust and user-friendly.

Technical Development and Customization

The primary task is the technical development of the website. This involves writing code and building the website's structure. Website development companies are adept at creating custom sites from scratch, tailored to the specific needs and branding of a business. They work with various programming languages and frameworks to build responsive and scalable websites that provide seamless user experiences across different devices and browsers.

Design and User Experience

Aesthetics and user experience (UX) play a huge role in website effectiveness. Website development companies employ skilled designers who focus on creating layouts that are both visually appealing and intuitive to navigate. They understand the importance of aligning the design with the brand’s image and the target audience's preferences, ensuring that the website communicates the right message and evokes the desired emotional response.

Content Management Systems

Many website development companies specialize in setting up content management systems (CMS), which allow business owners to easily manage and update their website content without needing extensive technical knowledge. They customize CMS platforms like WordPress, Drupal, or Joomla to suit the specific needs of their clients, offering a balance of simplicity and functionality.

SEO and Performance Optimization

Building a website is only part of the journey. Ensuring that it performs well in terms of speed, responsiveness, and search engine rankings is equally important. Website development companies often provide search engine optimization (SEO) services, optimizing the website’s structure and content to rank higher in search engine results, which is crucial for attracting organic traffic.

Maintenance and Support

Post-launch support and maintenance are critical, and professional website development companies understand this. They offer ongoing support and maintenance services to handle updates, bug fixes, security checks, and performance optimization, ensuring the website remains current and functional.

Adapting to Latest Trends

The digital world is ever-evolving, and website development companies stay abreast of the latest trends and technologies. Be it the latest web design trends, new programming frameworks, or advancements in SEO practices, these companies ensure that the websites they create are modern and future-proof.

eCommerce websites and company information websites serve distinct purposes, each tailored to meet specific business needs.

eCommerce Websites: Driving Online Sales

eCommerce websites act as digital marketplaces where businesses sell products or services directly to consumers. These sites prioritize functionalities that enhance the shopping experience, such as shopping carts, product catalogs, and secure payment systems. Their design focuses on engaging customers with user-friendly navigation, compelling product images, and detailed descriptions to facilitate the journey from browsing to purchasing. The success of an eCommerce site hinges on its ability to engage customers actively and encourage them to complete sales.

Company Information Websites: Showcasing Business Identity

Company information websites, conversely, serve as digital representations of a business's identity. They provide essential information about a company, including its history, values, services, and contact details. These sites typically feature sections like 'About Us', service overviews, and company blogs or news updates. The design of these websites aims to reflect the company's brand and ethos clearly, prioritizing a user experience that informs rather than sells. These sites are crucial for establishing a company's credibility, showcasing expertise, and acting as a point of contact for potential clients or partners.

More Profitable Marketing

eCommerce websites and company information websites fulfill different roles. eCommerce sites are dynamic platforms designed for direct selling and customer engagement, focusing on streamlining the purchasing process. Company information websites, in contrast, focus on presenting a company's brand and information, offering a more straightforward, informative user experience. Both are vital in a business's online presence, but each addresses different aspects of a business's digital strategy.

Every website has a purpose, whether it's to sell products, gather leads or disseminate information. But having a purpose isn't enough; you need to guide your visitors towards that purpose.

This is where a call to action (CTA) becomes essential. A Call to Action is a clear instruction designed to prompt an immediate response from the visitor, typically in the form of a button or link.  A Call to Action is the bridge between the content a visitor engages with and the action you want them to take.

Driving User Engagement

A Call to Action actively guides visitors through your website. Without a clear CTA, visitors may feel lost or overwhelmed with information, leading to a higher bounce rate.

Effective CTAs direct users to take the next step, whether it’s signing up for a newsletter, downloading a white paper, or making a purchase. They make navigating your site intuitive and straightforward, enhancing the overall user experience.

Boosting Conversion Rates

The primary goal of a CTA is to convert visitors into leads or customers. A compelling CTA can transform passive browsing into active engagement. By clearly stating what action you want visitors to take, you remove any guesswork and make it easier for them to take that action. Whether it’s a “Buy Now” button, a “Sign Up for Free” link, or a “Learn More” prompt, a well-crafted CTA can significantly increase conversion rates.

Measuring Effectiveness

CTAs also serve as valuable tools for measuring the effectiveness of your content and marketing strategies. By analyzing how visitors interact with your CTAs, you gain insights into what works and what doesn’t. This data is crucial for optimizing your website and improving user engagement strategies.

Creating a Sense of Urgency

A well-designed Call to Action creates a sense of urgency, encouraging visitors to act now rather than later. Phrases like “Limited Time Offer” or “Sign Up Today and Get a Free Trial” compel users to take immediate action, boosting the likelihood of achieving your desired outcome.

Tailoring to Your Audience

Effective CTAs resonate with your target audience. They speak directly to your visitors’ interests and needs, offering solutions or opportunities that align with their motivations. Customizing your CTAs to fit your audience enhances the chances of them taking the desired action.

Conclusion

In summary, a call to action is not just a button or a line of text; it’s a crucial element of your website’s design and content strategy. CTAs guide your visitors, enhance their experience, and encourage them to engage with your site in a meaningful way. By employing clear, compelling, and targeted calls to action, you not only improve the usability of your website but also drive conversions and achieve your online objectives.

Understanding and implementing effective User Experience (UX) design has become a cornerstone for any business looking to increase direct sales.

UX is about crafting web experiences that not only meet but exceed user expectations, making their journey through your site not just effortless but also enjoyable.

The connection between superior UX and an increase in direct sales is straightforward yet powerful.

When users land on a website that is intuitive, visually appealing, and easy to navigate, they are more likely to continue their journey on the site. Good UX design directly addresses the needs and pain points of users, guiding them seamlessly towards making a purchase.

Think of your website as a digital storefront. Just as a well-organized, attractive physical store with helpful staff attracts more customers and sales, so does a well-designed website.

Every element of UX – from the layout, typography, and color scheme to the site's speed and responsiveness – plays a vital role in how visitors perceive your brand and products.

One of the critical aspects of UX is simplifying the path to purchase. This means creating a straightforward navigation structure where users can easily find what they are looking for. Clear product descriptions, high-quality images, and an easy checkout process are all UX elements that reduce friction in the buying process. By removing barriers to purchase, you not only enhance the user experience but also directly influence your sales numbers.

Moreover, UX is not just about the first sale but also about creating a lasting impression that leads to repeat business. A website that delivers a positive user experience fosters trust and loyalty among customers. They are more likely to return to a site where they had a satisfying experience and even recommend it to others, thereby increasing the potential for more direct sales.

Incorporating user feedback into the UX design process is another crucial element. By listening to your users and understanding their feedback, you can make informed adjustments to your site, ensuring that it continually evolves to meet their expectations. This ongoing process of refinement and optimization shows your commitment to user satisfaction, further boosting sales.

Understanding and implementing excellent UX design is a game-changer for businesses aiming to increase their direct sales. By focusing on creating a user-friendly, engaging, and efficient online experience, you not only meet the needs of your customers but also drive them towards making purchases. In today's digital era, where the competition is just a click away, exceptional UX design is not just a luxury but a necessity for any business seeking to thrive online.

The speed of your website plays a pivotal role in its success. Particularly from an SEO perspective, page speed is not just an important factor; it's a critical one. Understanding why and knowing how to improve it can significantly boost your website's search engine rankings and user experience.

Search engines like Google prioritize user experience as a key ranking factor, and page speed is a major component of that experience.

A fast-loading website not only ranks higher in search results but also attracts and retains more visitors. Users typically have a limited amount of patience for slow-loading pages. If your website doesn’t load quickly, potential visitors are more likely to leave, increasing your bounce rate. High bounce rates signal to search engines that users are not finding what they need on your site, which can negatively impact your rankings.

Page speed is not just about the first impression; it's about maintaining user engagement. Fast-loading pages encourage users to explore more of your site, increasing the time they spend and the likelihood of them converting into customers or followers. This enhanced user engagement is another positive signal to search engines, further boosting your SEO.

Improving page speed requires a proactive approach. Start by assessing your current page speed using tools like Google's PageSpeed Insights. This tool provides both the speed score and actionable recommendations for improvement.

One effective way to increase page speed is by optimizing images. Large, high-resolution images can slow down your site. Compressing and resizing images, while maintaining their quality, can significantly reduce their load time. Also, consider implementing lazy loading, where images load only as the user scrolls down the page.

Minimizing the code on your website is another way to boost speed. Removing unnecessary characters, spaces, and comments from your HTML, CSS, and JavaScript can reduce file sizes and enhance loading times. Additionally, leverage browser caching, which allows repeat visitors to load your site faster by storing elements of your site in their browser cache.

Another key aspect is choosing the right hosting solution. Your hosting provider and plan can have a considerable impact on your site’s speed. Upgrading to a better hosting plan with faster servers and more resources can drastically improve load times.

Lastly, consider using a content delivery network (CDN). A CDN stores copies of your site on multiple servers around the world, allowing users to load your site from the server closest to them, which speeds up the loading process.

In conclusion, page speed is a critical element of your website's SEO and overall success. A fast-loading website offers a better user experience, which is essential for high search engine rankings and user retention. By implementing strategies like optimizing images, minimizing code, leveraging browser caching, choosing the right hosting, and using a CDN, you can significantly improve your website’s speed, enhancing its SEO and the experience you offer to your visitors.