Search Engine Optimization Canterbury

SEO Services in Canterbury

Canterbury

Search Engine Optimization Services in Canterbury

More Profitable Marketing is an award winning Digital Marketing Agency in Canterbury, U.K. We focus on helping Growth Oriented Businesses by providing highly effective Search Engine Optimization and marketing solutions. As a result, we can help you expand your digital presence and fuel business growth in Canterbury and beyond.

Our approach is straightforward and transparent: it’s all about you and your Canterbury business. We focus on understanding your present and future requirements, then craft a marketing strategy and plan that aligns seamlessly with your business objectives. Whether you want to dominate locally in Canterbury, Nationally throughout the UK or Internationally into key markets, our unique blend of team expertise, talent, and strategic partnerships collaborates closely to achieve exceptional outcomes.

Canterbury Digital Marketing Agency

Search Engine Optimization Expert Canterbury

Your Competitors Outrank you...

Ever puzzled over why your competitors websites seem to outrank yours in search rankings? The key lies in top-tier SEO strategies and methods.

Recognizing the significance of online visibility when potential clients are seeking products or services is crucial.

As a reputable SEO firm based in Canterbury, our mission is to enhance your business’s online presence, particularly in organic search results.

We provide your business with the most comprehensive and precise SEO services available. By focusing on On-page, Off-page, and Technical SEO, we deliver tailored solutions to meet your specific needs.

Why MPM+ for SEO services in Canterbury

Search Engine Optimisation requires in-depth technical knowledge and marketing expertise to be successful. Search Engine Optimisation can take up a lot of your time. You also need to be up-to-date on the latest algorithms being used by Google, Bing and the popular Social Media platforms.

With MPM+ Services as your Canterbury local SEO company, you can be confident that the work is done by SEO specialists and you always have a team of experts at your service.

We are more than happy to help educate and share our knowledge about Search Engine Optimization with you and help you grow your business.

Search Engine Optimization Firm in Canterbury

We Place Your Website In Front of Your Dream Customers

From content creation to your link building strategy, Google Ads to your social media presence, we deliver a complete PPC & SEO service that guarantees results.

At each step we explain exactly what we’re doing, why we’re doing it and the results we expect. Getting traffic isn’t our secret – we let you in on the full process.

With a team made up of the experts in each field, our incredible results come from a proven process and meticulous attention to detail.

This makes More Profitable Marketing one of the most trusted Digital Marketing Agencies in Canterbury.

  • Google controls as much as 92% of all search engine traffic.

 

  • The first page of Google search captures most of the traffic.

 

  • 75% of people only look at the first page of search engine results to form their impression.

 

  • 41% of consumers trust organic results over paid ads as their primary source for information.

 

  • 93% of people say that online reviews impact their buying decisions.

 

  • 95% of people admit reading online reviews before visiting a business.

 

  • 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.

Canterbury

SEO & Online Reputation Managenent

DISCOVER ONLINE REPUTATION MANAGEMENT

Online reputation management is a way to improve how your customers see your brand. It can help you increase customer trust, build industry authority, and even generate more sales.

While ORM overlaps with public relations (PR), they aren’t the same thing.

PR leverages relationships to create a positive outlook for a brand both online and not online. Online reputation management achieves the same goal through monitoring and managing your brand’s reputation and media interactions specifically online.

In short, public relations and ORM are two different strategies for managing public perception of your brand.

There are four main ORM media channels:

  • Paid media
  • Earned media
  • Shared media
  • Owned media

WHY REPUTATION MANAGEMENT IS IMPORTANT FOR YOUR BUSINESS

Maintaining a good reputation is important because it impacts sales.

61.3% of U.S. consumers said they would avoid buying from a brand that comes across as untrustworthy.

A negative online reputation can hurt your brand’s trustworthiness. And, ultimately, your business.

  • It impacts buying decisions. 59% of shoppers said they perform online research before making a purchase. And 97% of consumers consult product reviews before buying. So you could lose customers based on how your brand appears online.
  • It helps you deal with negative reviews. Negative reviews are inevitable—but staying on top of your online presence can help you turn those reviews around. Customers whose complaints on social media got handled in under five minutes tended to spend more on future purchases.
  • It provides valuable feedback. If you get the same complaint multiple times, there’s probably an underlying issue to fix. Start collecting useful insights on your products, services, or overall customer experience by reading reviews.

HOW ORM WORKS

The way your business is represented on the web eventually decides whether you will have a huge client base or strive for the same.

ORM works by neutralizing the negative content with more positive content. However, sometimes it’s worse than that.

MPM+ have over 25 years experience with Online Reputation Management in some of the toughest online sectors. Rest assured, we will vigorously advocate for both your rights, and your reputation.

We do not live in a World without consequences. If a disgruntled employee or competitor with a vendetta oversteps the mark, we are on your side to fight back.

At the far end of the scale we will identify the offender through Court subpoena of their IP records and use these records ro identify the individual through their Internet Service Provider and unique MAC address. We will then litigate on your behalf.

TOP ORM MISTAKES

The top mistakes in online reputation management (ORM) can greatly affect how businesses and individuals are perceived online. Here’s a list of some common mistakes:

  • Ignoring Negative Feedback
  • Inconsistent Online Presence
  • Overlooking the Importance of Social Media:
  • Neglecting SEO
  • Lack of Crisis Management Plan
  • Failing to Monitor Online Reputation
  • Responding Inappropriately to Negative Reviews
  • Not Building Positive Content
  • Violating User Privacy or Trust
  • Not Adapting to New Trends and Platforms
  • Failing to claim or update business listings
  • Not leveraging positive customer testimonials

SEO Agency in Canterbury

FAQ

Frequently Asked Questions

So, what does it cost to hire an SEO company in Canterbury?

It depends both on your requirements as a customer and on the scope of the work. It depends on whether you are looking to dominat ethe local Canterbury market or whether you have a national or International requirement.

In addition, it also depends on the number of keywords and the size of your website.

Since many factors are at play, we always perform a thorough audit of your website, which includes On-page, Off-page and Technical, before we accept any project

You can always be sure that we communicate sincerely and honestly with our customers. Once we have conducted an SEO analysis of your website you can choose if you want to partner with us.

A Search Engine Optimization Company is a long-term partner. This means that our engagement needs to be collaborative and consist of honest communication for a successful investment in SEO.

More Profitable Marketing Agency will help you set up and optimize your Local Business Profile. It is essential for Local Marketing in Canterbury and its important that it's done well, kept updated and most importantly, compliant within Google's guidelines.

Google Business Profile stands as a cornerstone for local search engine optimization, particularly for businesses in Canterbury looking to capture the attention of their local market.

This dynamic tool propels your business to the forefront of local searches and Google Maps, ensuring that when potential customers search for services in Canterbury, your business stands out among the top results.

At the heart of its effectiveness, Google Business Profile allows you to showcase the most crucial information about your Canterbury business.

You actively engage with potential customers by detailing your Canterbury services, location, operating hours, and contact information.

This direct approach not only simplifies the customer's search process but also positions your business as a trustworthy and accessible option in Canterbury.

Customer interaction plays a pivotal role in building your business’s reputation, and this is where Google Business Profile excels. Customers freely leave reviews and feedback. Each review serves as a powerful testament to the quality of your service, encouraging more Canterbury customers to consider your business.

Beyond just a listing, Google Business Profile in Canterbury transforms into a platform for generating direct inquiries and sales in the Canterbury area.

Regularly updating your profile with the latest offers, events, or news keeps your business relevant and engaging.

Google Business Profile also comes equipped with robust analytics tools. You gain insightful data on how Canterbury customers discover your listing, whether through search or maps, and what actions they take, like visiting your website or calling your business.

These insights empower you to tailor your local Canterbury SEO strategies more effectively, ensuring they resonate well with your target audience in Canterbury.

Google Business Profile is an essential platform that actively propels your business forward in the local Canterbury market.

An local Canterbury SEO project, by its nature, is typically ongoing and doesn't have a definitive end point.

This is why here at More Profitable Marketing Agency in Canterbury we work on a realistic monthly retainer that helps your business grow. The more resources you invest, the faster the growth. However, this is something to discuss at length.

This is why SEO in Canterbury is constantly evolving.

  1. Search Engine Algorithm Updates: Search engines like Google frequently update their algorithms. These updates can change what is considered a best practice in SEO, meaning that strategies need to be adjusted regularly to maintain or improve rankings.
  2. Competitive Landscape: The online competition is always changing. New Canterbury competitors emerge, and existing competitors improve their SEO strategies. To maintain or increase your visibility, you need to continuously monitor and adjust your SEO tactics in response to these changes.
  3. Changing Consumer Behavior: The way people search for information online can change over time. Trends in local Canterbury keywords, the popularity of certain search terms, and the way users interact with search engines can vary. An ongoing SEO strategy is required to adapt to these changes.
  4. Content Updates and Freshness: Search engines often favor fresh, updated content. Regularly updating your website with new and relevant content can help improve your search engine rankings.
  5. Technical SEO: The technical aspects of SEO, such as site speed, mobile-friendliness, and structured data, are not one-time fixes. As technology and web standards evolve, so too should the technical SEO aspects of your site.
  6. Link Building: Building high-quality backlinks is an ongoing effort. The link profile of a website needs regular nurturing and growth to maintain its authority and ranking.
  7. Analytics and Adaptation: SEO strategies require regular monitoring and analysis to understand what is working and what is not. Based on analytical insights, strategies need to be adapted for continued effectiveness.

 

It is more effective to view SEO as a long-term, ongoing marketing strategy for your Canterbury business, rather than a project with a start and end date.

The first part of an SEO campaign is to identify what keywords you want to target. Once identified, you need to optimise your website around those specific keywords, this process is referred to as Onpage SEO.

Once the Onpage SEO is completed we move onto Offpage SEO, typically referred to as Link Building.

Link building is the process of securing mentions of your website on external websites, this has 2 benefits: 1. It increases the trust and authority of your website. 2. It helps generate even more traffic across to your website.

Absolutely! While our monthly fee reflects the quality and depth of our SEO services based in Canterbury, it's important to consider the bigger picture.

Choosing a less experienced SEO company in Canterbury may seem cost-effective initially, but the true expense lies in missed opportunities.

With MPM+ Digital Marketing Agency in Canterbury, you're not just investing in services; you're investing in results. Our experts employ advanced strategies, ensuring your website ranks high and attracts the right targeted traffic.

The opportunity cost of opting for a less experienced provider means sacrificing potential leads, conversions, and long term success.

Local Canterbury SEO, On-Page SEO, and Off-Page SEO are distinct yet interconnected aspects of search engine optimization, each playing a crucial role in boosting a website's visibility, particularly for businesses in areas like Canterbury.

Local Canterbury SEO:

Local SEO focuses specifically on optimizing a business's online presence to attract more customers from relevant Canterbury searches.

For a business in Canterbury, this would mean targeting search queries that are specifically made by people in or interested in services within Canterbury and its surrounding areas.

Key Elements:

  • Google Business Profile: Optimizing your Google Business Profile (formerly Google My Business) to ensure your business shows up in Canterbury searches and on Google Maps.
  • Local Keywords: Including Canterbury location-specific keywords in your content, like "services in Canterbury" or "Canterbury businesses."
  • Local Content and Landing Pages: Creating content and specific landing pages tailored to a Canterbury audience.
  • Local Link Building: Getting links from local Canterbury websites, directories, and events.
  • Online Reviews: Encouraging and managing customer reviews, particularly on platforms like Google and local directories.

On-Page SEO:

On-Page SEO refers to all measures taken directly within the website to improve its position in search rankings. It's about making the site more user and search engine friendly.

Key Elements:

  • Content Quality: Ensuring high-quality, relevant content that answers user queries.
  • Keywords: Utilizing keywords effectively within the content, titles, headers, and meta descriptions.
  • Site Architecture: Having a clear, logical structure for easy navigation.
  • Page Performance: Ensuring fast loading times and mobile optimization.
  • Internal Linking: Effective use of internal links to guide users and search engines through your site.

Off-Page SEO:

Off-Page SEO involves actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). This is largely about building the site's reputation and authority.

Key Elements:

  • Backlinks: Acquiring high-quality backlinks from reputable and relevant sites.
  • Social Media Marketing: Leveraging social media platforms to improve brand visibility and recognition.
  • Influencer Marketing: Collaborating with influencers to widen your reach.
  • Guest Blogging: Writing for other websites to gain backlinks and establish authority.

Combining Local, On-Page, and Off-Page SEO in Canterbury

For a business in Canterbury, a balanced approach would involve:

  • Local SEO strategies to capture the immediate market in Canterbury.
  • On-Page SEO to ensure the website is optimized for both users and search engines.
  • Off-Page SEO to build the website's authority and reach beyond the local sphere.

By integrating these three facets of SEO, Canterbury businesses can effectively increase their online visibility and attract both local Canterbury and broader audiences.

To effectively measure the success of an SEO campaign in Canterbury, actively track a range of key performance indicators (KPIs) that showcase the impact of your SEO strategies.

More Profitable Marketing Agency in Canterbury delivers on these Key Performance Metrics

  1. Boost Organic Traffic: Actively monitor the increase in visitors to your website via organic search results. Rising organic traffic signals successful SEO.
  2. Improve Search Engine Rankings: Keep a close watch on your rankings for targeted keywords, especially those relevant to Canterbury for local SEO. Climbing higher in rankings means increased visibility and traffic.
  3. Maximize Click-Through Rate (CTR): Track the percentage of clicks your link receives in search results. Elevating your CTR indicates that your page titles and meta descriptions are capturing and holding your audience's attention.
  4. Enhance Conversion Rate: Focus on how many visitors perform the desired actions, such as purchases or sign-ups. Improving conversion rates is key to assessing the ROI of your SEO efforts.
  5. Dominate Local Visibility: For a Canterbury specific campaign, ensure you're standing out in local search results and on Google Maps. This includes actively managing your Google My Business listing for increased impressions and engagement.
  6. Reduce Bounce Rate: Keep your bounce rate low by making your site's content more relevant and engaging. A lower bounce rate indicates better alignment with your audience's needs.
  7. Build Quality Backlinks: Actively seek to increase the number and quality of backlinks to your website to boost its authority and SEO performance. For a local Canterbury campaign these should be locally relevant.
  8. Speed Up Page Loading: Continuously work on improving your site’s loading speed as it directly impacts your search engine ranking.
  9. Elevate User Engagement: Aim to increase the average time users spend on your site and the number of pages they visit per session.
  10. Leverage Social Signals: Use social shares and engagement as indicators of content popularity and relevance, which can indirectly boost your SEO.

Tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz are useful for dynamic tracking and analysis.

Actively monitoring these KPIs gives you a clear and actionable understanding of your SEO campaign's effectiveness in Canterbury

 

This varies greatly per client.

We’ve got some clients on page 1 in as little as one month, other clients, it can take up to 12 months.

The keywords you want to target and how much SEO work has already been done on your site play a big part in determining this.

If you’d like an accurate time for your specific business, get in touch with us today and we’ll be happy to provide a more case specific answer.

  1. Keyword Research and Strategy: Identifying the most relevant and effective keywords for your business and devising a strategy to target them. If your target market is  specifically local to Canterbury, the wider region, Nationally or Internationally the strategy needs to reflect this. The one size fits all approach used by most Canterbury Search Engine Optimization Firms simply no longer works in the current digital climate.
  2. SEO Audit: A comprehensive review of your website's current SEO performance, identifying areas for improvement.
  3. On-Page SEO: Optimization of website content and HTML source code, including meta tags, headings, images and internal links.
  4. Content Creation and Optimization: Writing high-quality, SEO friendly content that engages users and improves search rankings.
  5. Off-Page SEO: Building a strong backlink profile through link-building strategies, enhancing the authority and credibility of your website. If your target market is focused on the wider Canterbury region these links need to have local Canterbury relevance.
  6. Local SEO: Tailoring SEO strategies to boost visibility in local Canterbury search results, including optimizing Google My Business listings.
  7. Technical SEO: Addressing technical aspects such as site speed, mobile-friendliness, indexing, and crawlability.
  8. E-commerce SEO: Specialized SEO tactics for e-commerce sites, focusing on product descriptions, categories, and user experience.
  9. SEO Analytics and Reporting: Regular monitoring of SEO performance using various analytics tools and providing detailed reports.
  10. Competitor Analysis: Analyzing SEO strategies of competitors to identify opportunities and threats.
  11. Voice Search Optimization: Optimizing for voice search queries to cater to the growing number of voice search users.
  12. International SEO: Strategies to optimize websites for different countries and languages.
  13. Mobile SEO: Ensuring the website is optimized for mobile users, considering the increasing use of smartphones for web browsing.
  14. Penalty Recovery Services: Assistance in recovering from search engine penalties due to algorithm updates or black-hat SEO practices.
  15. Custom SEO Strategy: Developing a customized SEO strategy that aligns with specific business goals and audience needs.

Choosing a local SEO firm in Canterbury is a critical decision that can make or break your online presence.

Here's the More Profitable Marketing Canterbury Agency step-by-step guide to ensure you pick the perfect partner for your Search Engine Optimization journey.

Understand Your SEO Goals

Start by outlining clear Search Engine Optimization goals. Do you want to rank higher in local Canterbury searches, increase foot traffic, or improve online sales? Identifying these goals steers your search for a Search Engine Optimization company that specializes in these areas.

Research Canterbury SEO Companies

Dig into the local Canterbury SEO landscape. Look for companies with a strong presence in your area.

Compare Pricing

Compare pricing, but don’t let cost be the only factor. Remember, high-quality SEO services  in Canterbury often come at a premium. Weigh the cost against the potential ROI.

Consider Their Transparency

Transparency is crucial. Your chosen SEO company should be upfront about their strategies and the realistic outcomes you can expect. Beware of companies that promise overnight success.

Look for Long-Term Partnerships

Seek a long-term partnership. SEO is not a one-off task; it requires ongoing effort. A company that’s in for the long haul is more likely to align with your long-term success.

The E-E-A-T guidelines, an expanded version of the original E-A-T (Expertise, Authoritativeness, Trustworthiness) principles, are central to Google's approach to assessing the quality of web content.

With the addition of "Experience," these guidelines now emphasize the user's personal experience and the creator's expertise in the subject matter.

Let's delve into how E-E-A-T impacts the various aspects of SEO, particularly for businesses like your in Canterbury.

 

Understanding E-E-A-T

 

  1. Experience (New Addition): This factor considers the personal experience of the content creator. It's about demonstrating firsthand knowledge or practical involvement in the topic. For a Canterbury business, sharing specific experiences related to local services or community involvement can enhance the 'Experience' aspect.
  2. Expertise: This refers to the content creator's knowledge and skills in a specific field. It's crucial for businesses to showcase their specialized knowledge in their industry, especially in areas that require professional skills or qualifications.
  3. Authoritativeness: This is about the creator's reputation and the credibility of the website publishing the content. Gaining recognition from other experts or authoritative sources in your industry, including local Canterbury publications or business networks, can bolster this aspect.
  4. Trustworthiness: Trustworthiness focuses on the reliability and accuracy of the content and the website. Ensuring that your business's website is secure, transparent about authorship, and accurate in its content is key.

 

Applying E-E-A-T in Canterbury SEO

 

  • Local Experience: Share stories or case studies of your work in Canterbury. Showcasing local projects or contributions to the community can demonstrate both experience and expertise.
  • Content Quality: Produce high-quality content that reflects your business's expertise. For instance, a Canterbury solicitor could write detailed blog posts on local legal issues, highlighting their professional understanding.
  • Building Authority: Engage with local Canterbury events, forums, or publications. Being featured in local news or participating in community events can enhance your authoritativeness.
  • Gaining Trust: Make sure your website has clear contact information, privacy policies, and secure browsing (HTTPS). Customer testimonials, particularly from Canterbury residents, can also boost trustworthiness.
  • Reviews and Ratings: Encourage customers to leave reviews. Positive feedback, especially on reputable platforms, can reinforce both trustworthiness and expertise.
  • Transparent Authorship: Clearly attribute content to qualified individuals within your organization. For technical or medical topics, having a recognized expert author the content is particularly important.

 

E-E-A-T is about showcasing your business's unique experiences, expertise, authoritativeness, and trustworthiness, both in a general sense and specifically within the Canterbury community. This comprehensive approach to content quality not only aligns with Google's guidelines but also builds a strong, credible online presence.