Pay Per Click Ads

Key Elements of PPC Advertising

Pay Per Click (PPC) Advertising

Catapult Your Revenue and with Expertly Crafted PPC Campaigns

At More Profitable Marketing (MPM+), we’re catalysts for your business growth. Specializing in Pay Per Click (PPC) advertising, our focus is squarely on elevating your revenue, conversions, and inquiries through data driven, professionally managed campaigns.

Pay Per Click Advertising



SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.

SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.


Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place.

Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.

In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.

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Take Advantage of Consumer Search Opportunities

More Profitable Marketing is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness and reach their goals.

Throughout our 25+ years, our pay per click marketing firm has mastered PPC, and how it works effectively for different stakeholders to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.

Start your pay per click campaign today with help from our pay per click internet marketing experts.

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Combining SEO & PPC for Maximum Effect

Combining Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising forms a comprehensive digital marketing strategy that leverages the strengths of both approaches to maximize online visibility and conversion opportunities.

By integrating SEO and PPC, our clients dominate both organic and paid search results, capturing a larger share of online traffic.

The synergy of SEO and PPC not only drives immediate results through targeted campaigns but also builds a sustainable, long-term online presence, reducing cost per customer by up to 44% and increasing lifetime value.

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Pay Per Click Management Services



Partnering with a specialized PPC company is crucial for businesses seeking to enhance visibility and drive conversions. Our team’s vast expertise in search and paid social advertising positions us uniquely to elevate your brand on key platforms.

Our approach is not just about executing campaigns; it’s about crafting strategies that resonate with your business’s core objectives and target audience. This attention to detail and expertise in PPC guarantees a significant return on investment, ultimately benefiting your bottom line.


Our approach is dynamic and results-driven, focusing on continuous analysis and optimization to ensure campaigns remain effective and relevant. We delve deep into understanding your business, goals, and target audience, ensuring that our campaigns target the right people on the right platforms in the most effective way.

Our PPC management strategy is uniquely conversion-focused. We don’t just aim for visibility or clicks; our success is measured by the conversions and bottom-line impact we generate for your site. We also offer integrated SEO services to complement the quick results of PPC.

What Makes Our pay per click
management company different?


Campaign keywords and audiences based on your business goals


Ad campaigns are created and structured with compelling ads designed to convert


Only pay for clicks or actions, with full conversion reporting


We’ll drive a high ROI by constantly optimizing and finding new opportunities


Our certified PPC specialists are Google Premier Partners with a decade of experience
in pay per click services


Frequently Asked Questions

Pay Per Click (PPC) is a critical component in digital marketing, representing an online advertising model where advertisers pay a fee each time one of their ads is clicked.

PPC is a method of buying visits to a site rather than attracting them organically.

This model is popular in search engine advertising, allowing businesses to bid for ad placement in a search engine's sponsored links when a user searches a keyword related to their business offering.

If a company bids on the keyword “PPC software,” their ad might appear at the top of the Google search results page.

One of the key advantages of PPC is its cost-effectiveness. Advertisers have the ability to run advertisements strategically, targeting specific audiences at carefully chosen times and places.

Since costs are incurred only when an ad is clicked. Pay Per Click is a budget friendly way to drive traffic to a website.

Advertisers have complete control over their budgets, with the ability to set limits on daily spending, ensuring that marketing expenses stay within their budgetary constraints.

PPC advertising stands is a targeted approach.

Advertisements are tailored to reach specific demographics, geographic regions, times of day, and device types, ensuring that the right audience sees them.

This precise targeting enhances the likelihood of clicks and conversions.

The measurable and trackable nature of PPC is a significant benefit. Platforms provide detailed performance metrics, including impressions, clicks, and conversions. These insights are valuable for understanding the effectiveness of campaigns and guiding future marketing decisions.

In contrast to organic search marketing, PPC gives immediacy. Ad campaigns can start generating traffic to a website as soon as they are approved and launched.

This immediacy makes PPC an excellent tool for driving direct sales.

PPC is a fundamental element of digital marketing strategies. Its strengths lie in its ability to provide immediate results, precise targeting, budget control, and detailed performance tracking.

These features make PPC an indispensable tool for businesses looking to generate quick traffic boosts and conversions.

PPC (Pay Per Click) marketing encompasses various strategies and tactics used in online advertising, where advertisers pay a fee each time their ad is clicked. Here are some examples of PPC marketing campaigns:

  1. Search Engine Ads: The most common form of PPC marketing is through search engines like Google and Bing. For example, a company selling organic skincare products might bid on keywords like “natural skincare” or “organic face cream.” Their ads would appear at the top of the search engine results when people search for these terms.
  2. Display Ads: These are visual advertisements that appear on websites within an ad network. For instance, a travel agency could create display ads featuring attractive holiday destinations, which are then shown on travel blogs and related websites.
  3. Social Media Ads: Platforms like Facebook, Instagram, Twitter, and LinkedIn offer PPC options. A local restaurant, for example, could use Facebook ads to target users in its area, displaying mouth-watering images of their dishes to attract customers.
  4. Remarketing: This strategy involves showing ads to users who have previously visited your website. For example, an online bookstore can display ads for a specific book genre to a user who visited the bookstore's website and browsed similar books but didn’t make a purchase.
  5. Shopping Ads: E-commerce platforms often use this type of PPC advertising. When a user searches for a product on Google, shopping ads from various sellers offering that product can appear, showcasing the product image, price, and store information.
  6. Video Ads: These are ads that appear before, during, or after video content on platforms like YouTube. For example, a fitness brand might place a short ad about their latest workout gear at the beginning of popular fitness-related videos.
  7. Gmail Sponsored Promotions (GSP): These ads appear in Gmail users' inboxes. They look like regular emails but are ads. A software company, for instance, could target IT professionals with ads for their latest project management tool, directly in their Gmail inbox.
  8. In-Game Ads: PPC can also extend to the gaming industry, where ads are shown to gamers within mobile or online games. For example, a sports drink brand might show ads within a popular mobile sports game.


Each of these examples demonstrates the versatility and targeted nature of PPC marketing, allowing businesses to reach specific audiences where they are most likely to engage with the content.

Quality Score in PPC (Pay-Per-Click) advertising is a crucial metric that search engines like Google use to evaluate the relevance and overall quality of your PPC ads and associated keywords.

It's fundamental in determining both the performance of your ads and the cost per click (CPC) you incur.

Understanding Quality Score is essential for optimizing your PPC campaigns effectively.

Quality Score is assigned on a scale from 1 to 10 to each of your keywords within a PPC campaign. This score is primarily based on three core components: the relevance of your keywords to your ad groups, the alignment of your ad copy with the user's search intent, and the quality and user experience of the landing page that your ad directs to.

The importance of Quality Score in a PPC campaign cannot be overstated. It directly influences both the cost and the positioning of your ads. A higher Quality Score often leads to lower costs and better ad placement. This is because search engines like Google aim to reward ads that are considered most relevant and beneficial to users.

The Quality Score, combined with your bid amount, determines your Ad Rank in the auction process. A higher Ad Rank can result in more favorable ad placements.

Improving your Quality Score should be a key goal in your PPC strategy. This can be achieved by focusing on creating relevant and well-structured ad groups, crafting compelling ad copy, carefully selecting targeted keywords, and optimizing your landing pages to provide a good user experience and relevant content.

Quality Score is a pivotal aspect of PPC advertising, impacting both your ad placement and the cost-efficiency of your campaigns.

By prioritizing the improvement of your Quality Score through relevant ads and landing pages, you can attain higher click-through rates, lower costs per click, and ultimately run more successful PPC campaigns.

The Google Auction for Pay Per Click (PPC) ads, particularly for platforms like Google Ads, is not a Dutch auction but a unique type of auction that combines both the bid amount and the quality of ads.

Here's a simplified explanation of how it works:

  1. Bidding: Advertisers place bids on keywords they want their ads to show for. This bid represents the maximum amount they are willing to pay for a click on their ad.
  2. Ad Rank: Unlike in a traditional or Dutch auction where the highest bidder wins, Google uses a formula called Ad Rank to determine the placement of ads. Ad Rank is calculated using the bid amount and the Quality Score of the ad.
  3. Quality Score: The Quality Score is a metric that assesses the relevance and quality of your ad and the landing page it links to. It's based on factors like click-through rate (CTR), relevance of the ad text and keywords, and the user experience of the landing page.
  4. The Auction Process: When a user performs a search, Google runs an auction to decide which ads to display and in what order. The ads with the highest Ad Rank get the top positions. Ad Rank is determined by multiplying the bid with the Quality Score.
  5. Actual Cost Per Click: The actual amount you pay per click is not necessarily your maximum bid. Instead, it's often less. Google calculates this based on the Ad Rank of the advertiser below you, divided by your Quality Score, plus one cent. Essentially, you'll pay just enough to outrank the competitor below you.
  6. Fairness and Relevance: This system ensures that not only the highest bidders get the top spots. Advertisers with lower bids can still win a higher position with highly relevant ads and well-optimized landing pages. This approach promotes fairness and maintains the relevance and quality of ads shown to users.

The Google Auction for PPC ads is a unique system that prioritizes both the amount bid and the quality of the ad.

This system benefits both advertisers and users by ensuring that the ads displayed are relevant and of high quality, and it allows advertisers of all sizes to compete in the ad space.

Dynamic PPC (Pay-Per-Click) is a sophisticated form of online advertising that leverages automation and real-time data to create and modify ads.

This approach is particularly prominent in platforms like Google Ads, where the content of the ad is dynamically altered to match the user's search query, browsing behavior, or specific interests.

Automated Ad Creation and Customization

  • Dynamic Keyword Insertion: This feature allows the advertiser's PPC ad to automatically replace specific text with the keyword that triggered the ad. For instance, if your ad's text is set up to dynamically insert keywords and someone searches for “red shoes,” the ad headline might automatically change to “Buy Red Shoes Here.”
  • Tailored Ad Content: Ads can dynamically change their content based on the user's previous online activities, such as the products or services they viewed on your website. This creates highly personalized and relevant ad experiences.
  • Improved Relevance: Dynamic PPC ads are highly relevant to the user’s search query or browsing history, which can significantly increase the ad's click-through rate (CTR).
  • Better User Experience: Users are presented with ads that are more aligned with their interests and needs, which can lead to a better overall experience and higher conversion rates.


Dynamic PPC is a highly targeted and efficient way of running PPC campaigns.

By leveraging automation and data it allows for the creation of ads that are highly relevant and personalized to individual users.

While it requires a more intricate setup and a solid understanding of digital advertising platforms the benefits in terms of performance and efficiency make it a valuable strategy that we deploy for clients.

PPC (Pay Per Click) digital advertising services encompass a range of strategies and activities aimed at managing and optimizing online paid advertising campaigns.

These services are critical for businesses looking to increase their online visibility, attract more traffic to their websites, and ultimately drive sales or conversions.

Here’s an overview of what PPC digital advertising services include:

  1. Campaign Strategy Development: Professionals start by developing a tailored PPC strategy that aligns with the business’s goals. This involves understanding the target audience, identifying the right keywords, choosing appropriate advertising platforms (like Google Ads, Bing Ads, Facebook, LinkedIn, etc.), and setting clear objectives for the campaign.
  2. Keyword Research and Selection: A pivotal part of PPC is selecting the right keywords to bid on. This involves researching and identifying terms that potential customers are using to search for products or services similar to those the business offers. Effective keyword selection maximizes the chances of the ads being displayed to the right audience.
  3. Ad Creation and Optimization: This service involves creating compelling ad copy and designing visually appealing ad formats. The ads must be not only engaging but also relevant to the keywords and landing pages. Continuous optimization is performed based on ad performance data.
  4. Landing Page Design and Optimization: PPC services often include designing or optimizing landing pages. Effective landing pages are crucial for converting visitors into leads or customers after they click on an ad.
  5. Bid Management: PPC requires managing bids on different keywords to ensure that the campaign stays within budget while maximizing return on investment (ROI). This involves strategic adjustments based on the competitive landscape and keyword performance.
  6. Analytics and Reporting: Monitoring campaign performance through analytics is essential. PPC services provide regular reports that detail key metrics such as click-through rates, conversion rates, cost per conversion, and overall ROI. These insights are crucial for understanding the effectiveness of the campaign and for making informed decisions.
  7. Campaign Adjustment and A/B Testing: Continuous monitoring allows for adjustments to be made to improve campaign performance. This can include A/B testing different elements of the ads or landing pages to see what works best.
  8. Compliance and Best Practices: Ensuring that the PPC campaigns comply with the advertising platform’s policies and following industry best practices is an integral part of these services.


PPC digital advertising services are integral for businesses seeking to leverage the power of paid online advertising. They offer a targeted approach to reach potential customers and can yield significant returns when managed effectively.

The allure of managing a Pay-Per-Click (PPC) campaign on your own is understandable. The idea of taking full control of your advertising, directly managing your budgets, and learning a valuable skill can be tempting. However, while self-managing PPC campaigns is possible, it's not always advisable, especially for businesses aiming to maximize their return on investment. Let's delve into why you might consider doing PPC yourself and why ultimately, hiring an agency like More Profitable Marketing is a smarter choice.

The DIY Approach to PPC

1. Full Control: When you manage your PPC campaigns, you have complete control over every aspect, from keyword selection to budget allocation and ad scheduling.

2. Direct Involvement: Being directly involved in your PPC campaigns can provide deeper insights into your market and audience.

3. Learning Opportunity: Managing your PPC campaigns can be a great learning experience, offering insights into digital marketing dynamics.

The Challenges of Self-Managed PPC

1. Time-Consuming: PPC management is time-consuming. It involves continuous monitoring, tweaking of bids, A/B testing, and keeping up with the latest trends and platform changes.

2. Complexity: The world of PPC is complex. It's not just about setting up an ad; it's about optimizing for the best keywords, understanding search engine algorithms, and analyzing data for the best ROI.

3. Risk of Inefficiency: Without extensive experience, there's a risk of making costly mistakes, such as bidding on the wrong keywords or misinterpreting campaign data.

Why Hiring More Profitable Marketing Is the Better Choice

Now, let's consider why enlisting the expertise of an agency like More Profitable Marketing is advantageous:

1. Expertise and Experience: Agencies have specialized knowledge and experience. They have managed numerous campaigns across different industries and understand what works and what doesn't.

2. Time-Saving: Outsourcing your PPC management saves you time. This allows you to focus on other crucial aspects of your business, while experts handle your marketing.

3. Advanced Tools: Agencies like More Profitable Marketing have access to advanced tools and resources for better campaign management and analytics.

4. Continuous Optimization: PPC is not a set-it-and-forget-it tool. It requires ongoing optimization for which agencies have dedicated teams.

5. Cost-Effective in the Long Run: While there’s an upfront cost to hiring an agency, their expertise can lead to more efficient use of your ad spend, ultimately saving you money.

6. Staying Ahead of Trends: Digital marketing trends change rapidly. Agencies stay on top of these trends and adjust strategies accordingly.

7. Comprehensive Strategy: Agencies don’t just manage your PPC; they integrate it with your overall digital marketing strategy for cohesive and effective marketing.

While the thought of handling your PPC campaigns might seem appealing, the complexities and demands of effective PPC management make it challenging for individuals without extensive experience.

Hiring an agency like More Profitable Marketing provides you with a team of experts who are up-to-date with the latest trends, have access to advanced tools, and can integrate your PPC with a broader digital marketing strategy.

In the end, this approach is more likely to yield higher returns on your investment, making it a wise choice for businesses serious about their online success.

Learning PPC (Pay-Per-Click) advertising can be a long process. Here's a simpler look at it:

  1. Basics: You can learn the basics of PPC, like setting up campaigns and choosing keywords, in a few weeks.
  2. Intermediate Skills: Skills like writing good ad copy and understanding analytics take months to develop.
  3. Advanced Skills: Becoming really good at PPC, with strategies for the best results, can take over a year.

But, PPC is always changing with new updates and requires constant learning and practice. This can be a lot to handle, especially if you're also running a business.

This is why hiring More Profitable Marketing is a smart choice:

  • Expert Help Right Away: They already know everything about PPC, so you get great campaigns from the start.
  • Saves Time: Learning and doing PPC takes a lot of time. Letting an agency handle it frees you up to focus on your business.
  • Access to Tools: They have special tools and knowledge that can be hard for you to get on your own.
  • More Than Just PPC: They look at your whole digital marketing strategy, not just PPC.
  • Staying Up-to-Date: They keep up with the latest in digital marketing, so your campaigns are always current.
  • Less Risk: They know how to spend your budget wisely to avoid costly mistakes.

While you can learn the basics of PPC, mastering it takes a long time.

Hiring More Profitable Marketing gives you instant access to expertise, saves time, and gets you the results you want.

Brand bidding in PPC, the practice of bidding on your own brand name in Pay-Per-Click advertising campaigns, is a strategy that many businesses overlook, yet it plays a crucial role in brand management and visibility online. When implemented correctly, brand bidding can significantly enhance your digital marketing efforts.

Why Bid on Your Own Brand?

The idea of spending money to appear in search results for your own brand name might seem counterintuitive, especially if you're already ranking well organically.

  1. Control Over Search Results: By bidding on your brand name, you gain greater control over what a user sees when they search for your brand. This ensures that your message and value proposition are front and center.
  2. Counteract Competitor Bids: Competitors often bid on rival brand names in an attempt to capture some of their traffic. By bidding on your own brand name, you can protect your brand's online presence and prevent competitors from appearing above your organic results.
  3. Improved Click-Through Rates (CTR): Having both a paid ad and an organic result at the top of a search page increases the likelihood that users will click through to your website, boosting overall traffic.
  4. Capture High-Intent Users: Users searching for your brand are often further along in the buying process and are more likely to convert. PPC ads can be tailored with specific messages or offers to capitalize on this high intent.

Bidding on Competitor Brand Names

A more aggressive, yet common practice is bidding on the brand names of competitors. This strategy can be beneficial for:

  1. Capturing Competitor Traffic: By appearing in searches for a competitor’s brand name, you can attract customers who may be considering or looking for your competitors.
  2. Brand Comparison: This approach allows you to position your brand alongside a competitor, highlighting your unique selling propositions and potentially swaying customers in your favor.

Brand bidding in PPC is a nuanced strategy that, when used effectively, can safeguard your brand's online presence, improve traffic and CTR, and even provide an edge over competitors.

It is important to approach this tactic judiciously, keeping in mind the potential for increased advertising costs and the need for carefully crafted ad copy that resonates with your target audience.

As part of a comprehensive digital marketing strategy, brand bidding can be a powerful tool for enhancing your brand's online visibility and success.