Online Reputation

Protecting Your Reputation


Your Reputation is what Search Engines Say it is

Online Reputation Management as part of a core marketing strategy is no longer a ‘nice to have’, rather it’s essential for success in business and as an individual. Reputation management means actively taking a control over your brand, whether that’s business or personal.

Online Reputation Management

Protect & Repair Your Online Reputation

If You Have a Problem, and No One Else Can Help…

Online Reputation Management should be proactive, not reactive. Yet for many thousands of businesses and individuals hindsight can be a wonderful thing. However, there is a solution. More Profitable Marketing have been protecting and enhancing Business and Personal Online Reputations for well over a decade.

Together with our Partners at some of most forthright Legal Firms in London, New York and Sydney we specialise in removal and repair services and combine this with an overwhelming volume of content marketing to restore a more balanced perception for our clients.

Reputation Management Help

If required, we are able to direct our legal partners with our unique combination of litigation, investigation and communications to solve reputation and privacy crises.

We are able to repair an online reputation by our expert SEO and Content Management Services. We also stand ready to communicate directly with Search Engines and Online Review Platforms with regards to further action in line with the Defamation Act and the First Amendment.

Professional ORM Services

Removing Content Online

For businesses and brands, negative, defamatory, or libellous content has a devastating effect on customer trust in your business and on your sales. The longer negative content stays online, the greater the damage. If the site it is posted on is high authority – such as a UK media site – it further increases the number of people who will potentially see it.

It’s a real worry – 1 in 3 businesses say that negative content has damaged their business and almost half are worrying about the impact of negative content on their business and its value in the future.

Google controls as much as 96% of all search engine traffic.

The first page of Google search captures most of the traffic.

88% of people only look at the first page of search engine results to form their impression.

74% of consumers trust organic results over paid ads as their primary source for information.

94% of people say that online reviews impact their buying decisions.

95% of people admit reading online reviews before visiting a business.

41% will consider leaving a review for a positive experience.

99% will consider leaving a review for a negative experience.

How ORM Can Help

Discover Online Reputation Management


Online reputation management is a way to improve how your customers see your brand. It can help you increase customer trust, build industry authority, and even generate more sales.

While ORM overlaps with public relations (PR), they aren’t the same thing.

PR leverages relationships to create a positive outlook for a brand both online and not online. Online reputation management achieves the same goal through monitoring and managing your brand’s reputation and media interactions specifically online.

In short, public relations and ORM are two different strategies for managing public perception of your brand.

There are four main ORM media channels:

  • Paid media
  • Earned media
  • Shared media
  • Owned media


Maintaining a good reputation is important because it impacts sales.

61.3% of U.S. consumers said they would avoid buying from a brand that comes across as untrustworthy.

A negative online reputation can hurt your brand’s trustworthiness. And, ultimately, your business.

  • It impacts buying decisions. 59% of shoppers said they perform online research before making a purchase. And 97% of consumers consult product reviews before buying. So you could lose customers based on how your brand appears online.
  • It helps you deal with negative reviews. Negative reviews are inevitable—but staying on top of your online presence can help you turn those reviews around. Customers whose complaints on social media got handled in under five minutes tended to spend more on future purchases.
  • It provides valuable feedback. If you get the same complaint multiple times, there’s probably an underlying issue to fix. Start collecting useful insights on your products, services, or overall customer experience by reading reviews.


The way your business is represented on the web eventually decides whether you will have a huge client base or strive for the same.

ORM works by neutralizing the negative content with more positive content. However, sometimes it’s worse than that.

MPM+ have over 25 years experience with Online Reputation Management in some of the toughest online sectors. Rest assured, we will vigorously advocate for both your rights, and your reputation.

We do not live in a World without consequences. If a disgruntled employee or competitor with a vendetta oversteps the mark, we are on your side to fight back.

At the far end of the scale we will identify the offender through Court subpoena of their IP records and use these records ro identify the individual through their Internet Service Provider and unique MAC address. We will then litigate on your behalf.


The top mistakes in online reputation management (ORM) can greatly affect how businesses and individuals are perceived online. Here’s a list of some common mistakes:

  • Ignoring Negative Feedback
  • Inconsistent Online Presence
  • Overlooking the Importance of Social Media:
  • Neglecting SEO
  • Lack of Crisis Management Plan
  • Failing to Monitor Online Reputation
  • Responding Inappropriately to Negative Reviews
  • Not Building Positive Content
  • Violating User Privacy or Trust
  • Not Adapting to New Trends and Platforms
  • Failing to claim or update business listings
  • Not leveraging positive customer testimonials

Protect and Repair

We will help protect your reputation and privacy in relation to all forms of internet publication, from news sites to anonymous blogs, from Facebook and Twitter to Snapchat

We have an unrivalled track record in securing the removal of material published unlawfully online, including documents, photographs and film, for clients all over the world. MPM+ is at the forefront of litigation involving social media; indeed, we organized the team that instructed proceedings in one of the first ever cases involving deliberate ‘Brand Damagement’

As well as libel and privacy, we are able to use the law to protect our clients against online threats and abuse and iCloud hacking.

We have obtained the removal of many thousands of links to false, intrusive or private material around the world through the deployment (often in conjunction with lawyers in other jurisdictions) of complaints in defamation, privacy infringement, protection from harassment, breaches of data protection and copyright infringement.

Our cases range from targeted takedown operations concerning material which is low-volume but highly sensitive, to coordinating global, mass takedown operations on behalf of businesses, and high profile or UHNW clients whose privacy has been infringed.


Frequently Asked Questions

Online Reputation Management (ORM) refers to the practice of crafting strategies that shape or influence the public perception of an organization, individual, or other entity on the internet. It helps drive public opinion about a business and its products and services.

  • Monitoring and Analysis: ORM involves constantly monitoring the internet for mentions of your brand, products, or services. This includes keeping an eye on social media, review sites, forums, and the web at large. The objective is to understand what is being said about the brand, whether it's positive, negative, or neutral.
  • Responding to Feedback: A key part of ORM is responding to customer feedback, especially negative reviews or comments. It involves addressing customer complaints in a professional manner and offering solutions to problems. This not only helps in resolving individual issues but also shows other customers and prospects that the brand is responsive and cares about customer satisfaction.
  • Content Creation and Management: ORM also includes creating positive content about your brand and ensuring it ranks well in search engines. This can involve publishing articles, blog posts, white papers, and more, that promote the positive aspects of your brand and counteract any negative narratives.
  • Social Media Management: Regularly updating and managing social media profiles is an important aspect of ORM. It involves engaging with the audience, sharing positive content, and maintaining a positive brand image online.
  • Crisis Management: In the event of a public relations crisis, ORM includes strategies to mitigate damage. This involves quickly addressing the issue, communicating with stakeholders, and implementing measures to rebuild and restore the brand's reputation.
  • Search Engine Optimization (SEO): SEO plays a crucial role in ORM. By optimizing content for search engines, ORM strategies ensure that positive content about your brand ranks higher, thereby pushing down any negative content in search results.
  • Legal Tactics: In some cases, ORM might involve legal approaches, such as requesting the removal of defamatory content or using copyright laws to control the spread of unauthorized and harmful content.

Online Reputation Management is a comprehensive approach to maintaining and shaping a positive online image for a brand. It combines elements of digital marketing, public relations, customer service, and SEO to actively manage how a brand is perceived online. In today's digital age, where information spreads rapidly and opinions can form quickly, ORM is an essential practice for businesses and public figures alike.

A DMCA takedown is an essential mechanism in the digital world for safeguarding intellectual property rights. Established under the Digital Millennium Copyright Act (DMCA), this process provides a straightforward way for copyright holders to enforce their rights and combat unauthorized use of their material on the internet.

When a copyright owner discovers that their work has been reproduced, distributed, performed, or displayed without their permission on a website, they have the right to issue a DMCA takedown notice. This notice is sent to the infringing party or, more commonly, to the internet service provider (ISP) or the host of the website where the infringement occurs.

The strength of a DMCA takedown lies in its simplicity and effectiveness. The notice must contain key elements such as a physical or electronic signature of the copyright owner, identification of the copyrighted work claimed to have been infringed, and sufficient information to locate the material in question. Upon receiving a valid DMCA takedown notice, the ISP or website host is required to promptly remove or disable access to the infringing material to avoid legal liability.

This process serves as a critical safeguard for content creators across various mediums, including text, images, music, and video. It empowers them to take action against unauthorized uses and ensures that their rights are not diluted in the vast and often chaotic expanse of the internet.

However, the DMCA takedown process is not without its challenges. It requires vigilance on the part of the copyright owner to monitor the internet for unauthorized use of their work. Furthermore, there's a responsibility to ensure that the takedown request is legitimate and not an abuse of the system, as false claims can have legal repercussions.

The DMCA takedown process is a powerful tool in the arsenal of copyright holders. It provides a legal pathway to protect their work from unauthorized online usage, maintaining the integrity and value of their intellectual property in the digital age. As the internet continues to evolve, understanding and effectively utilizing DMCA takedowns remain crucial for content creators and copyright owners worldwide.