Email Campaigns

Email Marketing Checklist

EMAIL MARKETING SERVICES

Excellent Email Marketing

How many times have you heard the death knell for email marketing? The truth is it’s never been stronger; it just requires more sophisticated techniques to maximise its vast potential.

When done right, it delivers powerful results with a very high return on investment, typically generating returns in excess of 40:1.

Chances are you already knew that, so how can we help you provide the email marketing returns your product deserves?

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Email Marketing Agency

Nurture Leads at Every Stage of the Email Marketing Journey

Successful Email Marketing

The key to successful email marketing is understanding your audience’s needs. Working by your side, our role as your Email Marketing agency is to utilise your existing customer data to create bespoke nurturing sequences which speak to your customer at every stage of their journey.

Our sophisticated techniques enable us to pinpoint exactly what each customer’s position is on their decision-tree. Whether they need more time to research or are itching to convert, together, we will create a journey to develop their interest and power the return both you and they crave.

We design eye-catching email marketing campaigns and have over 25 years’ experience doing so for some of the leading brands. Alongside this, we deliver a fully-fledged service which takes care of the messaging, strategy, research and data analysis. Whether you are B2B or B2C, More Profitable Marketing has the experience to build highly effective email marketing campaigns that generate stunning results.

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Email is arguably your strongest tool in your digital marketing strategy. Chances are, your target audience uses email, and checks their inboxes daily (99% of consumers do). It’s for this reason that 87% of B2B marketers and 79% of B2C marketers use email as one of their core organic digital marketing tactics.

Email marketing is best optimised when working in tandem across an array of digital marketing services such as SEO, PPC, Content Marketing and more. Discover how our expertise in each of these areas can transform your entire digital strategy.

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Elements of Successful Email Marketing

You may write emails on a daily basis, but the typical business or personal email is very different from an effective marketing email. To create a successful email marketing programme, you must take into consideration these details:

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COMPELLING EMAIL COPY

Your emails must be well-written. That begins with the subject line and carries through the body of the email, and even into the signature at the end. Email writing is short-form writing, which means every single word counts. It takes a deft approach to ensure your email copy says everything it needs to without a single excess word.

ATTRACTIVE EMAIL TEMPLATE AND GRAPHIC DESIGN

Plain-text emails might be just what your marketing programme needs. On the other hand, a bright, colourful template may work better for your brand. Whatever the case, it’s essential that design and layout is taken into consideration and each email template is professionally created and implemented.

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AUDIENCE SEGMENTATION

Strategic segmentation is one of the key drivers of successful email marketing. Dividing your database into lists based on contact activity, characteristics, position in the sales funnel or other criteria allows you to tailor messages to the reader and gives you more control over your overall email programme. That said, arbitrary lists and categories won’t deliver results; this process must be carefully planned with specific goals in mind.

SUPPORTING DIGITAL MARKETING MATERIALS

Captivating subject lines and exceptional copywriting can only get you so far in email marketing. After you’ve enticed someone to open your email, you must provide something worth the reader’s time. There are countless types of materials you can share through email, including:

  • Blog posts.
  • Videos.
  • Case studies.
  • White papers.
  • Quizzes and interactive media.
  • Free or discounted offers.


The bottom line: If a reader feels that opening your email was a waste of their time, they’ll be less likely to open the next one.

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ANALYTICS AND DATA

Every email marketing campaign should have specific, measurable goals. Collecting data from your email marketing software, website analytics, social media metrics and other sources gives you insight into your campaign performance. With this information, you can proceed confidently with your email marketing programme, making adjustments strategically to meet your objectives.